How did WIN TODAY! Begin?

In 2010, WIN TODAY! founder, Kyle Richardson created the motto WIN TODAY! He used this with all of his teams and instead of coming up with a different motto year after year, he wanted to lay a foundation and philosophy that would be consistent, which became WIN TODAY!

From there, Kyle wanted to turn that motto into a lifestyle on how to approach everyday situations and he wanted to help bridge the gap between those children who come from low-income families and the opportunities so often missed because of the lack of financial resources.

In 2020, when Kyle and Amanda got married, this idea from years ago came back as the passion and purpose exploded in their hearts. Together, they decided to use the resources that God has blessed them with to make a lasting impact and at last, the WIN TODAY! Richardson Family Foundation was established. WIN TODAY! Richardson Family Foundation is on a mission to provide opportunities for children from low-income families the opportunity participate in extracurricular activities.

If you would like to become a partner of WIN TODAY! please email us!